Legal · 12 Jun 2026 · 5 min read
AI creators and transparency: how to label AI content correctly
German and EU rules expect clarity about AI-generated media. Here is how UNLOCKY handles labelling and what creators should do.
Buyers deserve to know whether the person in a photo is real. Regulators increasingly expect the same. UNLOCKY solves this at registration instead of leaving it to the caption.
A one-time declaration
During signup every creator declares whether their content shows real people or AI-generated models. The declaration cannot be changed afterwards, which keeps the label trustworthy.
A visible badge
The declaration turns into a badge on the public profile and next to every unlock, so a buyer sees it before paying rather than after.
What creators still have to do
- Only publish content you hold the rights to.
- Never depict real, identifiable people without written consent.
- Keep descriptions honest — the badge is not a licence for misleading copy.