Pay-per-view
Pay-per-view content: one price, one unlock, no monthly plan
Pay-per-view is the simplest deal on the internet: someone pays for the one thing they actually want. No plan, no renewal date, no feed to keep feeding. On UNLOCKY every piece of content is its own paid link.
How pay-per-view differs from a subscription
A subscription sells access to a future you have to keep producing. Pay-per-view sells something that already exists. For the buyer that is a smaller, clearer decision; for the creator it removes the treadmill of posting to justify a recurring charge.
It also stops churn from being your main problem. There is no month two to survive — a link that sold last week can sell again the moment somebody new shares it.
- STEP 1
Create an Unlock
Photos, videos or a mix in one purchase, with an optional description that sells it.
- STEP 2
Attach a price
From 5 EUR upwards, or free when you want the Unlock to work as a hook.
- STEP 3
Buyer pays as a guest
Card, Apple Pay or Google Pay in the checkout — no account, no app, no waiting.
- STEP 4
Access is unlocked instantly
The content opens immediately after payment and stays tied to that purchase.
When pay-per-view is the right model
- You post occasionally and cannot promise a monthly output
- Your audience is small but engaged — twenty buyers beat two hundred lurkers
- You sell distinct items: a shoot, a course module, a bundle
- Your traffic comes from links shared in stories and chats rather than a feed
- You want people who will never subscribe to anyone to still be able to buy
What the buyer sees before paying
Honest gating converts better than a mystery box. A locked Unlock shows the creator, the description, the number of files included and a blurred preview — enough to judge whether it is worth the price, without giving the content away. The real files are only released through signed links after payment.
Frequently asked questions
What does pay-per-view mean here?
The buyer pays once for one specific Unlock — a photo set, a video or a bundle — and keeps access to it. There is no recurring charge and nothing to cancel.
Is pay-per-view better than a subscription for a small audience?
Usually yes. Subscriptions need a steady flow of new material to stay justified. A paid link only needs one thing worth buying, which suits creators posting occasionally.
Can I combine free and paid content?
Yes, and it works well. Free Unlocks bring people onto your profile; the paid ones sit right next to them, one tap away.
Do buyers keep access forever?
Access stays tied to the purchase, so a buyer can come back to what they bought. Guests get a personal access link at checkout.
What fees apply?
There is no monthly fee and no upload cost. A platform fee is only applied to actual sales, shown transparently in your wallet.
Turn your next post into a paid Unlock
Create a free profile, upload once and share the link. You keep the audience you already have — you just give them something to buy.